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Learn About Investing

"Why Should I Invest in Stocks?"

Investing in the stock market offers significant opportunities for potential gains, yet it can be intimidating to new investors. BetterInvesting provides unbiased investment education based on our time-tested principles of fundamental stock investing so you can learn how to invest in stocks for the long term.

BetterInvesting™, a national 501(c)(3) nonprofit, investment education organization, has been empowering everyday Americans since 1951. Also known as the National Association of Investors™ (NAIC®), we have helped more than 5 million people from all walks of life learn about investing and thus how to improve their financial future. 

To learn more about our educational resources continue down this page. To get instant access to the Stock Selection Guide trial tool, visit our Open House page.

Over half of our BetterInvesting members are now millionaires^ and the rest are well on their way.  What are you waiting for? Get started today.

^55% based on respondents to 2024 BetterInvesting member survey, of those who chose to answer the question which asked for a range of their investable assets (liquid financial assets that are, or could be invested).
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Learn How To Invest in Stocks

Our investor education articles include an entire investing for beginners section titled “Getting Started With Stocks”. Start learning today with helpful articles like “6 Steps for Successful Stock Investing”, “How to Pick Great Stocks”, and more.

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eLearning Courses



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Live Online Presentations and Video Learning Library

Our education programs and investing courses make it easy to learn and apply our stock selection methodology, to help you become a successful stock investor.  

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Free Stock Investing Videos

Sample a Selection of our Video Learning Library of over 100 instructional videos.

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Our Mission and Method

We are passionate about our mission because we know how much is at stake for you. We succeed every time you and your family’s financial future becomes more secure.

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BetterInvesting Magazine

BetterInvesting's flagship publication provides critical investment information and education.

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Financial literacy = Financial freedom

For 75 years, BetterInvesting has been teaching everyday Americans how to build wealth through smart, long-term investing. Our proven Stock Selection Guide methodology has empowered hundreds of thousands of individual investors to take control of their financial futures.

This Giving Tuesday, we're asking for your support to continue our mission. Your donation helps us provide accessible, unbiased investment education to a new generation of investors—people who need these skills now more than ever in an increasingly complex financial world.

If you believe everyone deserves the tools to invest confidently and build financial security, please consider supporting BetterInvesting. Your gift ensures we can continue serving individual investors for the next 75 years.

Financial literacy = Financial freedom

For 75 years, we've taught everyday Americans how to build wealth through smart investing.

This Giving Tuesday, help us reach a new generation of investors who need these skills more than ever.

Your donation keeps investment education accessible to all.

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