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BetterInvesting Launches Campaign to Fund Education Programs

MADISON HEIGHTS, Mich. - July 1, 2008 - Friends of BetterInvesting gathered on June 20th to mark the launch of Investing in Tomorrow, a three-year campaign to raise funds for expansion of BetterInvesting’s educational programs. The event took place in conjunction with the 2008 BetterInvesting National Convention held at the Renaissance Schaumburg Hotel & Convention Center, in Schaumburg, Illinois. Approximately 100 BetterInvesting Chapter leaders, members and corporate guests were in attendance.

The Friday evening program focused on BetterInvesting educational initiatives not supported by membership revenues. “Of course, we need to have strong member programs in place, but to fulfill our educational mission, we must also reach out to the next generation of investors,” commented BetterInvesting Development Director, Anthony Stafford McDonald.

Event guests learned that the Investing in Tomorrow campaign is structured to achieve four basic goals:

1. Identify and develop funding sources for new and existing BetterInvesting educational outreach programs.

2. Raise awareness of BetterInvesting’s purpose, goals and unique public service role among potential donors

3. Identify new market opportunities consistent with BetterInvesting’s mission of investor empowerment.

4. Provide qualified feedback on potential fund development strategies. 

BetterInvesting President and COO, Bonnie Reyes reported on the Building Wealth Educational Series, a highly successful education initiative for youth, now in its third year. The program received initial pilot funding through a NYSE Foundation grant. “We’re fortunate to have received this grant, which to date has provided $340,000 in funding,” said Reyes, “but to attain program goals, funding must be considerably expanded.”

To date, the program has reached 10,000 high school students and trained 170 teachers in 28 states. “Our goal is to raise $300,000 from individual donors, which will allow us to duplicate this program in high schools nationwide,” said McDonald. “Supporters can choose a variety of giving options, including one-time contributions, in-kind donations, scheduled gifts – whatever works best for the individual donor.”

Highlighting the evening program was an address by 15-year-old Damon Williams, co-founder of the Ujamaa Investment Club and a BetterInvesting youth member since 1999. A student at Chicago’s Morgan Park Academy, Williams shared his experiences growing up as an investment club member and reviewed the valuable investing and life skills learned along the way.


BetterInvesting is the brand identity of the National Association of Investors Corporation, a national, nonprofit association with members consisting of individual investors and investment clubs. Founded in 1951 and with headquarters in Madison Heights, Mich., BetterInvesting is considered the voice of the individual investor, as well as the pioneer of the modern investment club movement. BetterInvesting is dedicated to providing a sound program of investment education and information to help its members become successful long-term, lifetime investors.

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