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BetterInvesting understands institutional investors are a significant focus for investor relations professionals. But have you ever thought about the power of the individual investor? BetterInvesting has been the premier nonprofit association serving individual investors since 1951. Our investors are savvy, active stock buyers as well as long-term shareholders. With above-average incomes and growing portfolios, our investors can assist publicly traded companies in creating a more balanced and diverse shareholder population.

The awareness and support of individual investors can engender stability, promote liquidity and provoke upside pressure to your company¹s stock. We are also able to help your company efficiently and effectively reach the individual investor. Through the BetterInvesting National Convention and similar regional events, our effective online channels (including focused online company presentations, the BetterInvesting website, electronic publications and social media outlets) and our well-established monthly BetterInvesting Magazine, your company can reach out to an extensive and diverse investor population. BetterInvesting is one of the largest organizations for individual investors in the United States. Let us help you reach your retail targeting goals! 

We have created several opportunities for your company to reach BetterInvesting members – the individual investor. Any company, with any budget, is able to get in front of our educated and savvy audience.  

If you have any questions, please contact Ken Zak at (248) 654-3056 or Brenda Gayle at (248) 654-3047.

Become a BetterInvesting Corporate Partner (PDF)

2019 BetterInvesting National Convention (Investor Conference) Chicago, IL (PDF)

Regional Investor Conferences/Sponsorship (PDF)

Virtual Investor Conferences (PDF)

BetterInvesting Magazine Advertising Rate Sheet (PDF)

Corporate Donations  (PDF)

For more information about the important role the retail investor can play in company stock ownership, read these articles:

"Outreach to Retail Investors - or Not," IR Update Magazine, May 2016 Issue (PDF)

"Two Shareholder Roads Less Traveled," IR Udpate Magazine, August 2015 Issue (PDF)

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